Wednesday, November 9, 2011

A Simple Plan For A Stress Free Craft Fair

The holiday season is creeping up quickly and it’s my favorite time to discover new local artistic talent. I love spending my weekends browsing both the big and small craft markets for creative gift ideas and a few new small things for myself. It’s nice to treat yourself after a long exhausting day shopping for others!

That being said these shows can be stressful! As a jewelry artist, I have done my fair share of shows and after the years have developed what I find to be as a stress free as possible system to make the event fun for me and everyone else involved. Not only can it be a tough day for you, but for anyone helping you as well. And don’t forget those shoppers. Most of these shows are jammed packed full of people in a space hard to get around with so many pretty things to see. A friendly and totally relaxed designer behind the table can totally brighten a tired customer’s day. As well, a smile seems to help induce an urge to spend so smile big.

Plan Your Display

The first step to a successful show is planning ahead. Sounds easy right? Well believe me this seems to be something many first time craft show participants forget. Of course, my planning starts with a well thought out attractive design. If your first big show is Bazaar Bizarre or Renegade then keep in mind there will be a lot of amazing booth displays. The people that participate in these events are insanely creative and put a lot of time in thinking about their space. These are competitive shows. If you sell jewelry and one third of the artists at the show do too then you will need something to draw in the customer’s eye. There is nothing worse than spending all of that money to be in one of these big shows and then have no one notice you because your display lacks pazazz. Whether you prefer simple, clean displays or more ornate ones, make your space stand out. People often don’t purchase during their first stop. It often takes them once or twice past your booth to pull out their wallet. You want people to remember where they saw that beautiful bag and a striking shop will help them find you again.

I always do a lot of research about current space designs. Hit a show a few weeks before yours to make sure you still feel comfortable with your plan. Look at photos online of last year’s event so you know what is expected. I set up my table in my home a week before the event so I can make adjustments as my thoughts change. Just like with the piece you are designing it is often good to walk away for a bit so you can think about it from a different angle. When I feel committed to my plan, I mark and map where I want things to go so the day of the show, during the hour I give myself to set up, things are easy breezy.

Give Yourself Time

Very important, arrive early! It shows professionalism to the event coordinators, a few shoppers always come early and it impresses the heck out of your neighbors. An easy paced set up helps give me the confidence to deal with the long day ahead. Arriving early also gives me the time to relax, have a cup of coffee or mimosa and take notes in my sketchbook. During this time, I watch what others are doing. What did other people use to bring in their work? What cool materials are they using for their display? This is a great time to pick up new tricks and tips and to walk around and explore. You won’t have much time to do this once the show starts so take advantage of it then.

Ask For Help

So then there is the next 6 to 8 hours. Whoa right? Well again the best thing you can do for yourself is to get enough sleep so 1. You look good, 2. You can maintain a smile all day and 3. You end the day excited and not spent. For very long shows, I set up times for friends to come and work my booth for 30 minutes. For this I give gifts. Who wouldn’t help a friend out for a glass of wine or a free pair of earrings. Shows like Bazaar Bizarre give out things to vendors, food and drink tickets etc so I pass those on to my little helpers. The short break and a visit from a familiar face means a lot. As well, I take more than enough food and beverages so in case my friends run late during lunch time I am all set.

Be Nice

As I mentioned earlier, many people don’t purchase during their first visit to your booth so you need to find ways to make them want to come back. That isn’t always about the fact that you make killer stuff. It is also about being an awesome, friendly person. I have had many people return to my table simply because they said that I was the friendliest vendor there. Keep it natural, not sales person like and make people feel good. My secret ammo, I give out compliments, thank people for stopping by and make pleasant small talk about them. Doing these three things makes the experience about them and believe me people eat it up. Who doesn’t want to buy a dress from someone who just gushed about how pretty the color looks on them? Of course, doing this with grace isn’t always easy, so I suggest practicing on your friends everyday. It’s not a bad way to live anyway.

Take Notes

Gather as much info you can about the people that you meet that day. Send thank you emails to everyone who signed your email list. Make a friend with another vendor and touch base post event to discuss how they felt about the show. There is a lot to be learned here. I believe the smartest thing you can learn about life is admitting and accepting that you don’t know everything.

Be Organized

When you leave the event, pack things up carefully in the proper places. Ideally, when you return home you can just pack things away easily and in an organized manner so for the next show you can just pull everything out and be ready to go. Each show should get better and easier with more and more time for customers and mingling.
Can’t wait to see you there!

Shelly Kerry is co-owner of Lightbox SF and developer of Creating Space, a time and life management program helping people create more conscious and fulfilling lives. Contact her at to set up a free consultation.

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Wednesday, November 2, 2011

Keep Your Customer's Attention After The Purchase

This post was originally published on the Lightbox SF blog.

In getting ready for the holidays most of the focus goes toward having the most awesome booth display, getting plenty of stock ready, and polishing up photos and descriptions. And while that’s all necessary work, as you want to attract as many customers as possible, do you know how to keep those customers coming back?

This holiday season I want you to focus as much on building customer relationships as you do on actually selling. The holidays are a time of great exposure. New customers see you at craft fairs, find you through Etsy and Google searches, or see your product reviewed on a blog or gift guide. So now that you’ve gotten their attention here’s a few things you can do to keep it.

Promotional Materials

Have business cards or postcards at the ready when you’re doing a fair and throw one or two into every item you ship. Make sure all your contact information is there, email, website, Twitter, Facebook, Etsy shop, etc.

Many of the people who come into your booth won’t buy, but that doesn’t mean they don’t like what they see. Give them an easy way to make sure they remember you. If your cards are pretty enough they might even end up on a bulletin board for even more to see.

Mailing List

Collect emails every chance you get. Put a newsletter sign up on your website and have a sign up sheet out at fairs. Let people know what they’re signing up for; updates on shows, discount codes, and first news of new items are all enticing reasons.

Thank You Notes

Sending a personal thank you to every buyer is an unexpected surprise that will make you stick in the customer’s mind. It can be a simple email or note stuck into the package saying thank you or you can offer a discount on a repeat purchase or something they can gift to a friend. Encourage them to sign up for your newsletter in this thank you.

For in person purchases you will need to ask for an email address, so be gracious if people don’t want to give it. A simple, honest request can go a long way though. Try something like, “I like to send thank you notes to all my customers. If you’d like one just put your email address on the receipt.”


Once you have an email list, use it. Send a special note to all of those people that signed up over the holiday season and give them a taste of what’s coming up in the spring or give them a recap of all the great fairs you were at. Then keep sending them news throughout the year. Once a month is about right. They can always opt out if they don’t want to hear from you, but if you provide useful or interesting information they’ll look forward to getting each installment and may even forward it to friends.

This newsletter should also be more professional than a quick note from your gmail account. Try Mail Chimp for a low cost (or even free) option that also looks good.

If you’re regularly reaching out to your fans with interesting and useful news you’ll stay at the top of their mind the next time they want to treat themselves or give a gift.

What special way can you connect with your customers after the purchase has happened?

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Wednesday, October 26, 2011

Better Booth Display: DIY at Urban Ore

This is the first in a series of posts focused on helping you build a Better Booth Display.

Holiday show season is here! Part of preparing for the shows is coming up with ways to display your items. One must consider, table type, table covers, backdrops, signage, seating, displays, etc.- not to mention easy packing and keeping the weight light.

Hardware stores are fabulous places… but have you considered salvage yards and thrift stores? You can save a small fortune on base supplies and ‘ready to wear’ displays.

The other week I went to Urban Ore in Berkeley for inspiration. If you haven't been there yet, set aside a bunch of time- it's 3 acres of recycled goods!

I now take you on a photo tour of the nearly endless possibilities…

‘Ready to Wear’ Displays

Ok- maybe you aren’t so handy with tools or don’t have the space or the time to create your own. No worries! There are many ‘ready to wear’ displays available- baskets, glass/wooden/metal trays, shelves, glass front cabinets, window shutters, fireplace screens, mannequins, and even sections of actual retail display racks.

‘Some Assembly Required’ Displays
Have you ever thought about using an old wooden chair on top of the table for height? It’s an instant shelf and with some screws or hooks around the seat edges etc. you can hang plenty of items from it. How about using an old paned window with screws in the framing to hang items? Same thing goes for old cupboard doors and odd items like vintage washboards. How do you make them stand- screw a couple hinges between them to create a folding screen type of unit. Use old frames (you can even do a quick coat of paint) but use fabric or printed photos and some corkboard underneath it where the photo goes and create mini free-standing cork boards to pin your items to.

Seating, Lighting and Backdrops

Many salvage yards and thrift stores have tons of options here. You can find everything from retail and home lighting to room screens and folding chairs for you booth- even in painted colors! Maybe you aren’t into a rattan folding screen, but think of it spray painted apple green behind you with a sign hanging from it. It can help create a ‘booth’ feel even with just a table top display.

Raw Materials

Need height on your table- use old floor boards with old books or cement blocks between them. Want instant flat backgrounds under your items on the table- use old tile or mirrors.

Look For Inspiration

You can search online for inspiration on how to use these materials. Use a search engine or check out Flickr or other photo sharing websites for these keywords:

Salvage display
DIY Display
DIY Craft Display
Show Display
Craft Display
Booth Display
(enter items you show) Display – i.e. ‘Quilt Display”

A Final Note - Putting It All Together

You can have a very pulled together look even with salvaged items. Pick one or two materials and use only items with those materials. Example: Glass and Iron- You can use dark iron wire racks and towers for hanging and a mix of glass trays on the table. Even if the trays are different styles, if they are all glass they will look consistent.

Enjoy creating!
Tara Evans -Velvet Otterhound - online store - blog

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Monday, October 24, 2011

Social Media Week at Etsy

It's Social Media Week over at Etsy and each day they're sharing all sorts of tips and tricks on using social media to build your business. They're catering to everyone from newbies to experts so you're sure to learn something no matter how experienced you are. 

The week will be filled with highlights from the Seller's Handbook, livestream workshops and chats, but the big event is Thursday when comedian Eugene Mirman, Twitter's Elizabeth Weil, Amy Turn Sharp of Little Alouette, Etsy's own Laura Chin, and Jen Rubio from Warby Parker come together for Almost Internet Famous.

Check out the full schedule and sign up for the livestreams to soak in the knowledge.

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Friday, October 21, 2011

Introducing a new Co-Chair

Hello everyone! My name is Genevieve and I am honored to be introducing myself to all of you as the new Co-Chair of I Heart Art: San Francisco along with the much loved Steph Cortes. Some of you may know me as the Co-Founder of Lightbox SF, the creative business coaching service I run here in San Francisco. For those of you who've never heard of me before you can read a little more on our Who page.

You may be thinking that I have a lot of "Co" titles in my life and well... I do. I believe in collaboration and community and not going it alone, so I guess it's fitting. That's also the part of I Heart Art that I'm most excited about, creating and supporting the local community of crafters, artists, makers and creatives. 

To that end I have a few teasers: 

Over the coming weeks we'll be running a series of blog posts focused on creating the best booth display ever. We know many of you are in heads-down mode getting ready for the chaos that December will bring and we want to help you make it the best holiday season yet. So keep checking back over the next few weeks for advice, resources and tips to make your holiday shows a smashing success. 

Steph and I are also in the beginning stages of planning an after the holidays social. Once we've all made it through and had a little recovery time we want to gather to lick our wounds and trade war stories. Of course this will also be a chance for us to talk more directly to all of you about what you want to see for I Heart Art in the coming year and for us to answer your questions. We'll let you know as soon as the details start coming together. 

Lastly, I also want to encourage all of you to send us your questions and suggestions. I Heart Art is still new to San Francisco and we're just figuring out what it should be. While Steph and I have many ideas it's also for all of you, so please don't hesitate to tell us what sort of support you need and programs you'd like to see. 

I look forward to hearing from you!

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Saturday, September 17, 2011

Watch Hello Etsy LIVE all weekend!

It's so amazing that we can all participate in a worldwide event like Hello Etsy as a community, don't you think?

etsy on Broadcast Live Free

If you can't make it to the Hello Etsy event happening at CCA, our community has come together to host a FREE viewing of this global conference at your local TechShop SF! There's already over 50 peeps RSVP'd for this Sunday's broadcast! Click here for details!

Or, if you'd like to view Hello Etsy and watch all the awesomeness from your own screen, feel free to check out the free, unlimited content through Etsy's LiveStream channel! You can even RSVP to certain talks ahead of time, which means you'll be sent an email reminder before the talk to get online. :D

Check what's happening with Hello Etsy here!

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Friday, September 9, 2011

Hello Etsy is coming to San Francisco

There's a small business symposium happening right here in San Francisco in less than 2 weeks that's going to be focusing on how we can help grow our micro-economies. That symposium is Hello Etsy!

Our amazing partner, California College of the Arts will be hosting this one day conference on Sunday September 18th at their SF campus. Tickets may be sold out, but there is a wait list that you can sign up for on the Event Brite, along with a few alternate ways to participate in this global conference!

1) Watch the event LOCALLY at TechShop SF
You all remember what wonderful hosts the folks at TechShop SF were for our launch event, Craft Party 2011! They love hanging with the makers in San Francisco so much that they've invited us to check out the Hello Etsy Conference - Livestreamed via satellite! More details here!

2) Watch the 2-day conference GLOBALLY
Yes, it's true! We have the technology to bring the various talks from our Hello Etsy event right to your computer screen via the Etsy Online Labs. There are several Hello Etsy events happening around the USA while the main event goes on in Germany. Check out the speakers and the schedule here!

3) Throw your own Hello Etsy PARTY!
Creatives around the globe unite under the same roof to make awesomeness happen all the time - why should Hello Etsy be any different? Feel free to check out this link for helpful tips on how to make the most happening Hello Etsy shindig at your place with a few of your closest crafty homies!

Those are just a few ideas for right now, but STAY TUNED for more info about the rad resources that Hello Etsy will be providing to our amazingly creative community in the next couple of weeks!

In the meantime, please share some of your insights below:

What do you do to help grow your micro- economy? I.e. Shop locally, source from other Etsy sellers, do supply swaps in your neighborhoods..?

We'd all love to hear about the best resources in San Francisco!

Saturday, June 11, 2011

Please Share Your Craft Party 2011 Photos

Thank you to everyone who came down to TechShop last night for Craft Party! It was so amazing to look out on the crowd & see a sea of smiling, laughing crafty faces. We will be writing up a more official review of the event next week. But some amazing numbers for you guys to be awed & inspired by right now:
  • 280+ crafty guests in attendance (from as far away as Finland... what a commute)
  • $920.99 in Bake Sale /Refreshment proceeds for Kelly Malone
  • $$$ - TechShop is gifting the entire cost of the venue rental to Kelly. (yes, it made us cry gratitude tears as well) 
  • 37 dedicated & truly amazing volunteers! 
awesome illustration by craftyFOLK

Did you take photos at Craft Party? If you did, we want to see them! 
There are two Flickr Groups where you can share your photos of the San Francisco Craft Party at TechShop. Both of these groups require that you ONLY post photos from Craft Party. 

The official Craft Party-SF flickr Group (admin by I Heart Art: SF)::
Please tag all photos posted in this group with:: "SF Etsy Craft Party”
The official Etsy Craft Party flickr Group (admin by Etsy Inc)::
Please tag all photos posted in this group with:: "Etsy Craft Party” 

If you have any questions please email 
I Heart Art: SF Co-Chair, Tammy George

A few shots that we already have flowing in:: 

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Friday, June 10, 2011

Craft Party- It's Here!

Special thanks go out to the Raya Brass Band, who performed the Can Can live in the video above. 

Craft Party is finally here! 
& We are super excited to meet all of you! 

When: Tonight from 5- 9 PM
[ 926 Howard Street-  3 blocks from Powell St. BART ]
street parking/ Limited Lot parking available for $10 
Admission: All Ages & FREE! 

Click here for all of the details for the San Francisco Bay Area Craft Party! 

Info for Raya Brass Band:

Kickstarter campaign:
Etsy Store:
Twitter: rayabrassband

Thursday, June 9, 2011

Craft Party - Meet Our Sponsors: GoGo Craft!

Lately, I've been getting asked about the "CRAFT" part in Craft Party...
  • Can I bring my own crafts and projects? - YES
  • Should I bring my own crafts and projects? - SURE, why not?
  • Will there be craft supplies? - OF COURSE!
  • Does that mean I can make other things? PLEASE DO!
  • Will there be a variety of fun projects? YOU BET!
And we'll do you one better! Here's a post about the fun activities that we're presenting, courtesy of our Craft Party sponsor, GoGo Craft!

GoGo Craft is ready to PAAARTY!  Get your Friday night needle and thread ready. We are excited to announce that GoGo Craft has been invited to lead our popular Hipster Plushie Workshop at Etsy’s Annual Craft Party on Friday, June 10th from 6-9pm.  
Craft Party is Etsy’s awesome annual worldwide shindig in celebration of all things crafty, and it’s the kick off for I Heart Art: San Francisco.  This year’s party will be taking place at the Tech Shop in SF.  Don’t miss out- best of all it’s FREE!  RSVP here.
 What is a Hipster Plushie Workshop?  Here are the crafty details:
Excited to make your own cuddly plushie but don’t want another teddy bear?  This is the workshop for you!  In this fun hand-sewing workshop you’ll learn how to make your very own mini felt plushie narwhal, mustache, squirrel, or robot that is perfect for gift-giving (if you can bear to part with it, that is).  Perfect for crafters of any level!
Come check out all the action this Friday night at:
926 Howard Street, San FranciscoCA 94103

Wanna see some of the crafts people have made with GoGo Craft?

I made this radioactive squirrel with a mustache last year!
You'll see those same sea green Chucks on Friday night. :)

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Wednesday, June 8, 2011

Craft Party - Meet Our Sponsors: Bazaar Bizarre & CCE

One of the great things about working with I Heart Art: San Francisco is all the connections that we're making in the Bay Area's creative community. And what's even better is when people from within that community decide that they'd like to become more involved with helping us out!

And we could always use a little help from our friends!

In conjunction with our Craft Party that we're throwing on Friday, June 10th, we'd like you to get to know some of the folks that will be sponsoring various activities! To help us all get our craft on, here's a little more about Bazaar Bizarre San Francisco!

Bazaar Bizarre San Francisco
One of the premiere craft presences
in the Bay Area
Bazaar Bizarre began in 2001 in the Boston-area as an offbeat entertainment extravaganza to showcase the DIY movement and handmade goods. Bazaar Bizarre has spread across the nation to cities such as Los Angeles, Cleveland, Maker Faire Bay Area and Austin. Bazaar Bizarre San Francisco is a Handmade market, Indie entertainment extravaganza and D.I.Y. Festival all under one roof!

In addition to throwing some of the best craft events in San Francisco, Bazaar Bizarre SF hosts a blog with listings for shows all over the SF Bay Area, crafty business advice and information about our upcoming shows. You can read about them here!

If you're interested in participating or shopping at future events see our upcoming shows!

Nightlife at The Academy July 14th

JPOP Summit August 27th and 28th

Bazaar Bizarre Holiday Show December 3rd & 4th

Bazaar Bizarre can be found on the following social networks:
Facebook :: Flickr :: Twitter

And from the local geniuses that brought you Bazaar Bizarre San Francisco, we have the Conference of Creative Entrepreneurs!

Learn how to turn your passion into your living at the second annual Conference of Creative Entrepreneurs!  This year’s event will take place August 5th-7th 2011 in beautiful San Francisco. 

We’ll be meeting at one of the city’s most inspiring spaces: the San Francisco Women’s Building, situated right in the heart of the bustling Mission District.

CCE is offering three days of learning with some of today’s most successful creative entrepreneurs, so whether you’re trying to start, grow, or manage a creative business, you’ll always find a session that’s right for you. CCE is appropriate for all current or aspiring creative professionals, including fine artists, designers, illustrators, crafters, food artists, and more. They're proud to say that 100% of last year’s surveyed attendees said they would recommend CCE to a friend, so make sure to secure your spot early for this year’s conference.

Representatives from both Bazaar Bizarre SF and CCE will be joining us on Friday for CRAFT PARTY! They'll be leading two Craft Tables with fun activities:

- image source -
DIY Button Making Station
Do you love flair? Wanna get some of your own? Make your own 1" buttons with our Do It Yourself presses and tools! We'll be providing all the materials (and helpful instructors) to get you on your way to being a button makin' machine! Whether you'd like to cut out something from a magazine that caught you eye, make an I Heart Art: SF button or even create your OWN DESIGN, we're looking forward to all the new baubles you come up with!

How to make Wool Felt Beads
Ever wonder how to get the lovely look of soft woolen beads? Well, now you can make your own! With materials generously provided by Urban Fauna Studio, local volunteers can help walk you through the process, step by step, in how to create your own little masterpiece!

Remember to RSVP today!
We're excited to meet our local artists & makers!

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Wednesday, June 1, 2011

Craft Party at TechShop

If you live in the Bay Area & you like to make stuff  with your hands then you should really know about TechShop. There are 3 Bay Area locations and several in other parts of the country.  
Now, I can hear you asking yourself... "What in the heck IS TechShop?" Dont' worry, I was asking the very same question too. After visiting their gorgeous San Francisco location I can tell you that it is mecca for folks who like to make things... all kinds of things, pretty much anything. But if that still doesn't clear it up for you, then perhaps the following info from their site will shed a brighter light on things:
"TechShop is designed for everyone, regardless of their skill level.
TechShop is perfect for inventors, makers, hackers, tinkerers, artists, roboteers, families, entrepreneurs, youth groups, FIRST robotic teams, arts and crafts enthusiasts, and anyone else who wants to be able to make things that they dream up but don't have the tools, space or skills.
TechShop provides you with access to a wide variety of machinery and tools including milling machines and lathes, welding stations and a CNC plasma cutter, sheet metal working equipment, drill presses and band saws, industrial sewing machines, hand tools, plastic and wood working equipment including a 4' x 8' ShopBot CNC router, electronics design and fabrication facilities, Epilog laser cutters, tubing and metal bending machines, a Dimension SST 3-D printer, electrical supplies and tools, and pretty much everything you'd ever need to make just about anything."
And speaking of making things... 

We are Ecstatic to announce that this years Craft Party will be taking place at TechShop San Francisco. This Craft Party isn't your typical Stitch n' Bitch, we are expecting 150 -250 crafters from all over the Bay Area. And it just wouldn't be a party without YOU!  

If you haven't been to a TechShop location, you really need to see it to believe all the awesome that it is. Craft Party is an incredible opportunity to come down and spend some 
quality time at one.

June 10th from 5- 9 PM

We are still looking for a few volunteers to help us with set up & take down on the day of the event. Please email Jen, our Communications Coordinator to volunteer for this exciting event! 

Saturday, May 28, 2011

Craft Party -- The I Heart Art: SF Official Kickoff -- Coming Soon!

Hey there, Crafty Peeps!

It’s TWO WEEKS until CRAFT PARTY – have you RSVP’d yet?

You didn’t even KNOW about CRAFT PARTY? Well, you’re invited, and trust me, you want to be there!

WHAT? Craft Party is Etsy’s annual worldwide shindig in celebration of all things crafty and creative. This year, Craft Party in our neck of the woods is going to be an awesome SF Etsy event and also the kick-off for I Heart Art: San Francisco! We’ll have craft workshops with Go-Go Craft! Refreshments! BYOK or C (that’s Bring Your Own Knitting or Crochet) for a stitch & bitch circle! And MORE!

WHEN? June 10th in the evening (5 or 6 pm to 9 or 10 pm, TBD)

WHERE? Well, we’ve been holding off on making a huge deal about it because we’ve been wanting to finalize the venue before going to y’all with The Big Announcement. We are now this close to settling things (making our last decision between two very good venues and lining up details like the exact time before we finalize) but rest assured that for either venue, it will be a good spot in SOMA close to BART in San Francisco, with lots of room to get down with our crafty selves! We will let you know where for sure as soon as we’ve decided.

But wherever, it will be great. We would LOVE to see you there!

We would also LOVE to line up volunteers to be sure this event is every bit as awesome as it could be.

We’re looking for folks to help with:

Set up (an hour or so before the party, so 4 or 5 pm start)

Bake sale to support Kelly Malone of Workshop SF – this local crafting legend is battling cancer, and we’ll be doing some fundraising to help with her medical costs. We need folks for doing the actual baking to donate, someone to organize the donations/volunteers, and staff for the bake sale table

Refreshments – we have some budget for this and would also be interested in having people solicit donated refreshments. We’ll share details with the volunteers!

Decorating – we have some awesome ideas (ruffled paper streamers tutorial, anyone?) and welcome others!

Welcome -- we need door greeters for hour shifts, or half hour if there’s enough interest

Crowd control -- helping with movement btw craft stations

Craft station assistants, including stitch & bitch circle facilitator

Clean up (9 or 10 pm start until done, probably an hour)

It’s gonna be a great party, but we can’t do it without YOU!

Don’t forget to RSVP.

Wanna see something fun? Check out Etsy’s charming CRAFT PARTY video!

And please let me know if you’d like to volunteer to help out with this event! You can email me or convo me through my Etsy shop. Be sure to let me know what you want to do!

Hope to see ya there!

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Monday, May 23, 2011

Etsy Success Workshop: Make It Work

Do you feel like your camera just doesn't see how awesome your crafty work really is? 
If only you could get it to see things your way for a change!
Perhaps this Etsy Success workshop is just what the eye doctor ordered... 

Make It Work: An Etsy Success Photography Workshop

"Photographs are one of the most important aspects of your online presence. It can be a daunting task, but anyone can take distinctive photos, no matter the budget, camera or photography knowledge. In this workshop — led by successful Etsy seller and photographer Jessica Marquez — we'll talk shop about different types of cameras and what's best for you. We'll also cover camera basics to provide more control over the images you create, key elements to improve your photographs for your Etsy shop, and how to solve some common problems with inexpensive, DIY fixes." 
When: Thursday, May 26, 2011 from 2 - 4 p.m. ET
RSVP: To attend in-person RSVP via Meetup.
To attend online, tune in to Etsy's Livestream Channel on May 26, 2011 at 2 p.m. ET!

And don't forget tomorrow's workshop on Marketing! 

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Friday, May 20, 2011

Maker Faire

Come on down to Maker Faire this weekend & get your DIY gears a' spinning!

Stop by the Etsy Booth & meet Etsy Admin, as well as the I Heart Art:SF Leaders: (Tammy on Saturday, Jen on Sunday, and Steph all weekend at booth # 38). We will be on hand to answer any questions that you have about I Heart Art: SF. We are also super excited to be passing out the first batch of I Heart Art:SF stickers & pretty post cards! But most of all we are super excited to meet all of YOU! 

Not sure if you want to join us? 
Check out this impressive List of super talented Vendors.

Still not convinced to get you off the couch this weekend? 

Then how about a custom Whack-a-Treasury Game complete with game pad and 
enormous gold hammer? 

Yeah, we thought that would get you down there. 
We will see you soon!

Thursday, May 19, 2011

Etsy Success Workshop: Duct Tap Marketing

Does the entire concept of "marketing" confuse you & 
send you running for the safety of your glue gun? 
Take off your track shoes, mark your calendar & fear no more... 
Etsy Success has done it again!

Etsy Success: Duct Tape Marketing for Creative Entrepreneurs

"In this workshop, led by Duct Tape Marketing's John Jantsch, you’ll learn how to create a simple marketing system for your business — one which will allow you to view the world of marketing, and your business, in an entirely new light. (Did we mention it would be awe-inspiring?)"
When: Tuesday, May 24th from 7 - 8:30 p.m. ET
Where: Etsy Labs at 55 Washington Street, Suite 712 (7th floor) Brooklyn, NY & online viaEtsy's Livestream Channel

Send us love notes (comments / questions) via email
Keep Up with I Heart Art: San Francisco via our Newsletter

Monday, May 2, 2011

What's New with I Heart Art: SF - CRAFT PARTY!!

Exciting event happening in a town near you - SAN FRANCISCO!

Ever feel like you'd like to craft with more company than your cat? I know I do! Well, try 15,000 more people! Julie from Etsy says:
"Last year, over 5,000 people participated in over 500 meetups from Dallas to Romania, and this year our goal is for over 15,000 people to share in the spirit of Craft Party. Since we can't do this without you, we're calling on your help to mobilize in your local community."
Come and join Etsy in their 2011 version of Craft Party - and make it extra special because it's the I Heart Art: San Francisco KICK-OFF EVENT!

You heard right! We here at I Heart Art: San Francisco have been in cahoots with Vanessa at Etsy for a while now, talking about what a wonderful opportunity this is to get the Bay Area together for some good ol' crafty fun.

While right now Tammy & I are working on scouting an event big enough for our Craft Party, we'd love to extend an invitation to ALL of the SF Etsy Team & their friends to sign up to come & craft with us on June 10th!

Send us love notes (comments / questions) via email
Keep Up with I Heart Art: San Francisco via our Newsletter

Wednesday, April 27, 2011

What's New with I Heart Art: SF - Leadership Council Call!

There's a whole lot of action going on behind the scenes here at I Heart Art: San Francisco & we're letting you in on it! Here's the second installment of our group of three "What's New?" posts:

I Heart Art: SF wants YOU!

We'd LOVE to have you!
[Image from SF Etsy Member ChristinaWilliams]

That's right, folks! We all know that Rome wasn't built in a day! We need lots of help to get I Heart Art: San Francisco up & running like we'd all like to see it run. That's where YOU come in!

In the other incarnations of I Heart Art, there have been Leadership Councils to give direction to how the initiative was going to impact their cities. We'd like to form a Leadership Council of our very own in San Francisco. But first we'd like to know a little more about you!

If you're interested in being part of the I Heart Art: San Francisco Leadership Council, please fill out this form by Monday, May 1st, 2011. Tammy & I will be taking a week to review the applications & will get back to you all with our newly-formed Leadership Council by the following Monday, May 8th!

Would you like to help out & support I Heart Art: SF in another way? We're always looking for volunteers! We'd love to hear from you. You can email us with your ideas &/or sign up for our newsletter to get started!

What's New with I Heart Art: SF - Co-Chairs

There's a whole lot of action going on behind the scenes here at I Heart Art: San Francisco! And by that I mean, I'm going to start letting you all in on that action. In a series of three posts, of course! :) Here's the first of the group:


Meet Tammy George
I Heart Art: San Francisco's new Co-Chair!

Tammy George has been an artist for as long as she can remember & that passion drives her to want to help people in the Bay Area to connect with one another over something meaningful: ART!

With experience in fields ranging from general merchandise buyer for retail boutiques, managing teams of 80+ employees, attending FIDM for both fashion and interior design , workshop leader and Color (un)Therory enthusiast, I feel that Tammy is just what this initiative needs to get going in the right direction.

Looks for more posts by Tammy about our coordinated efforts for getting I Heart Art: San Francisco events happening in the Bay Area!

Steph Cortés
Co-Chair of I Heart Art: San Francisco
Tammy was sweet enough to bring up that you all need to meet the OTHER Co-Chair! hehe

Aside from constantly giving into the geekiest of impulses, Steph Cortés has been enjoying being in leadership positions from the age of 14. With experiences as a Team Leader in Jumpstart with Americorps, Sales Manager for a flagship retail establishment & even a "Sandwich Artist" Assistant Manager, she loves to help other people get to where they want to be.

Upon entering the craft show circuit in June 2010, Steph instantly loved all the people she met in the SF artist scene & hungered for more! She helped out with recruiting for Market SF & went on to help organize SF Etsy's last show, Winter Wonderland Craft Bazaar at Urban Bazaar.

Recently accepting a position in the SF Etsy Leadership Team, Steph volunteered to lead up the I Heart Art: San Francisco initiative because of her enthusiasm for all things surrounding the local craft community. When the opportunity to connect tons of local crafters, artists, institutions & organizations presented itself, it's no wonder she was stoked!

Feel free to chat her up about I Heart ART: SF or general nerdity in an email.

Got questions, comments & ideas? Contact the I Heart Art: SF Co-Chairs here! Or stay connected with what's going on by signing up for our newsletter.